Job Description

Key Responsibilities :Marketing Manager• To Develop marketing plans with a Challenger brand mindset for Women’s range category• To create New Product Development strategy based on category stretch and business opportunity• Formulation of Go-to-Market strategy to contribute to overall business• Develop Brand Strategy, Communication strategy, channel strategy, content, Packaging design for various platform• To Devise innovative media plans for brand building with a higher ROI• Ensured timely execution of brand activities along with the team and through collaboration with the trade marketing, brand operations and global team• Planned and executed campaigns• Develop a digital First approach by delivering brand metrics• Managing consumer experience in all key touchpoints in the digital medium including SEO, SEM, website, CRM, E-Commerce, social media and displayKey Responsibilities :Brand Manager- Determine GTM Strategy, Packages, Pricing for different sales channels - Online, Specialty Stores, MT, GT- Product Launches- Brand Strategy- Develop strategic plans for consumer/trade advertisement through various media vehicles: digital, radio, print, web, and social media- Define brand positioning and marketing strategy for various products- Identify new product opportunities as well as brand extension and work closely with R&D team to come up with winner products - Own the top line and bottom line targets of his/her portfolio and work closely with sales team to achieve the revenue targets- Own few key core initiatives for the brand from end to end and work closely with cross functional teams to drive those Product Launches